The American Lamb Board (ALB) is seeking the help of lamb producers and feeders on their environmental stewardship and other sustainability practices to better inform consumers and direct checkoff programs.
“It’s so important to have solid data that actually represents what our diverse American lamb industry does, the progress we’ve made, and helps us continually improve productivity, animal care and sustainability,” said Peter Camino, ALB chair. “The U.S. lamb industry is often misrepresented, so we need solid, new data to correctly tell our story.”
The survey takes approximately 30 minutes, and responses will not be identified with specific individuals. Upon completion, all producers and feeders who complete the survey will receive an American lamb cap and be entered to win a paid trip (registration, airfare and hotel) to the 2024 American Sheep Industry Association Annual Convention in Denver.
Producers can help by completing ALB’s Sustainability Survey, open through Aug. 14 at www.surveymonkey.com/r/ALBsurvey.
