Ahead of the summer grilling season, Walmart announced the launch of an Angus beef line under the McClaren Farms label at nearly 500 stores in the Southeast.
McClaren Farms is Walmart’s first offering of its “end-to-end Angus beef supply chain program” first unveiled in 2019. The program aims to provide Walmart customers with a selection of high-quality beef with transparency and sustainability in sourcing.
“The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, vice president of meat at Walmart, said in a statement. “Our end-to-end Angus beef supply chain is an industry-leading innovation that allows us to deliver high-quality Angus beef, like McClaren Farms, to our customers.”
The McClaren Farms line will be products raised by U.S. ranchers without hormones and includes cuts such as USDA Choice Angus filet mignon, T-bone, porterhouse, ribeye, short ribs and chuck roast.
When unveiling the Angus beef program in 2019, Walmart stated that it’s adding visibility into each step in the supply chain by partnering with suppliers. For example, fourth-generation Texas rancher Bob McClaren of Prime Pursuits is sourcing cattle raised on family farms and ranches. Mc6 Cattle Feeders is feeding the cattle, while Creekstone Farms is processing the cattle at its facility.
“No bigger paradigm change has taken place in the beef industry than what is happening with Walmart bringing truly high-quality, all-natural, no-hormones-added Black Angus beef to its customers. This bold vision gives Walmart a special place at the table by contributing to the most enjoyable and memorable moments in the lives of its customers,” said McClaren in a statement.
The McClaren beef line is part of Walmart’s commitment to source key commodities more sustainably by 2025. — WLJ