Plant-based meat market expanding

The “meatier” Beyond Meat burger is expected to hit retail stores by the end of June.

The plant-based meat market is one product and one company meatier.

Beyond Meat has announced the company will be releasing a new burger with a “meatier” taste to their line of plant-based meat products. Additionally, Tyson Foods has introduced a plant-and-meat blended product.

The Beyond Meat burger is formulated with a mixture of peas, mung beans and rice, which adds texture to the patty. In addition, cocoa butter and coconut oil are used to create “marbling” designed to “melt and tenderize like traditional ground beef,” according to a released official statement.

“The new Beyond Burger is the next step in our journey toward building meat directly from plants that delivers a consumer experience indistinguishable from its animal protein equivalent,” said Ethan Brown, Beyond Meat Founder and CEO.

The company boasts that the Beyond Burger is “one of the only plant-based meat patties that’s made without GMOs, soy or gluten. The latest burger comes six months after the release of the Beyond Burger 2.0 in restaurants and is expected to hit all retail stores the brand is sold at by the end of June.

Tyson Foods announced they were hopping on the plant-based meat wagon June 13, except their product will be a blend of plant-based and animal meat. The new brand, Raised & Rooted, will debut in late summer and feature products such as plant-based nuggets and blended burgers, which the company deems as healthier than their plant-based-only competitors.

The nuggets are made with pea protein and other plant ingredients, and the burgers are blended with Angus beef and pea protein, boasting fewer calories and less saturated fat than competitors’ burgers.

An existing Tyson brand, Aidells Whole Blends, will also add a new line of products with blended chicken and plant products. — WLJ

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