During the Beef Improvement Federation (BIF) conference, held June 20-23 in Loveland, CO, our own Pete Crow, publisher of the Western Livestock Journal, was awarded the Ambassador Award. This award is given to a member of the media every year for covering topics touching on issues near and dear to BIF’s mission—advancing genetics, improving beef quality, and helping the industry continue into the future.
This isn’t the first time Pete’s won awards for advancing the industry through news. In 2011, he was recognized with the National Cattlemen’s Beef Association’s Excellence in Agricultural Journalism Award. In 2015, Pete and his father, Dick, were awarded the Livestock Publications Council’s Hall of Fame Award.
WLJ in general has also had a good share of industry recognition. Past Publishers Forrest Bassford and Dick Crow won the Ambassador Award in 1989 and 1991, respectively. Frequent contributor Dr. Bob Hough won it in 2016. We’ve also won first place awards for news coverage from the Livestock Publications Council, most recently in 2013 and 2016.
We look forward to bringing you more award-winning coverage of issues that help you do your business better! Thank you for your support and for being a WLJ subscriber! — Kerry Halladay, WLJ editor