Meat alternatives have continued to be offered by more retail businesses in the form of plant-based products.
The most recent market additions have been in the form of plant-based burger patties produced by Don Lee Farms.
“Don Lee Farms is launching the new Better Than Beef Burger to fill a void for a nutritious and satisfying beef alternative in the plant-based burger market,” an official statement read.
The burgers will be available first in Alaska, Idaho, Oregon, Utah and Washington at Costco, and in Texas at HEB.
McDonald’s will also be expanding its menu to include a “P.L.T.” which stands for Plant. Lettuce. Tomato.
The plant-based burgers are made with a Beyond Meat patty crafted exclusively for McDonald’s, and will be tested over a 12-week period in 28 restaurants in Southwestern Ontario, Canada.
“McDonald’s has a proud legacy of fun, delicious and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger,” said Ann Wahlgren, McDonald’s VP of Global Menu Strategy.