The New York and Iowa Beef Industry Councils hosted a “BEefTogether” Steak Night, funded by the Beef Checkoff, for nine social influencers.
The event focused on hosting with beef, including how to cut, cook and present the perfect steak.
New York Beef Council Director of Producer Communications and Influencer Outreach Katherine Staiger noted, “This event provided the opportunity to engage directly with key influencers to deliver a unique experience while they learn about beef’s unique flavor profile and how easy it is to enjoy beef with family and friends.”
The influencers invited to attend the event have a large social network.
“Their voices as beef advocates provide a direct link to thousands of consumers who may have questions about beef production, processing, or cookery.
Therefore, arming bloggers with beef skills and information will help them to share the beef story.”