Convenience stores across the world are offering a wider selection of entrée and full meal options, which creates more demand for U.S. red meat, said the U.S. Meat Export Federation (USMEF) in a press release.
“For every gourmet hot dog sold in a South Korean GS25 store, every bowl of beef noodle soup ladled from a 7-Eleven hot food counter in Taiwan … comes another trade opportunity for the U.S. beef [industry],” USMEF said.
The organization uses funding from the USDA Market Access Program and Beef Checkoff Program to promote processed and raw beef items in international markets.
Trends in the convenience store sector have leaned towards high-quality meat, such as pre-packaged lunch boxes and beef bowls.
The top growing markets for convenience store food products are Japan, Taiwan, southeast Asia and Mexico.
“… competition is intense, so we must focus our efforts on identifying ways to highlight the advantages of U.S. products,” said Dan Halstrom, USMEF president and CEO.