Beef Checkoff introduces “beefshi”

The North American Meat Institute, a contractor under the Beef Checkoff Program, has introduced a Foodservice Guide to Beefshi—the Checkoff’s take on sushi made with processed beef products.

“Beefshi opens the door for foodservice establishments to offer a greater range of choices for families who might not enjoy seafood,” said North American Meat Institute Vice President of Sustainability Eric Mittenthal.

The guide includes 16 recipes that feature beef products such as corned beef, hot dogs and roast beef in sushi-style rolls aimed to appeal to millennial consumers.

One of the recipes included is the Triple BLT Mega Roll, which consists of “roast beef covered in sushi rice, filled with bacon bits, arugula, beefsteak tomato, ground black pepper and bacon-flavored potato chips.”

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