Guest opinion: Fifteen million reasons (and counting) the National Western Center’s future is bright

The leadership of the “Honoring the Legacy” capital campaign committee present Denver, CO’s Mayor Michael Hancock with a check for $15 million as part of the National Western Center’s renovation and expansion. Shown (from left to right) Doug Jones, Peet Coors, Ron Williams, Paul Andrews, Michael Hancock and Pat Grant.

These “Campaign Roundups” are usually a monthly affair, but today marked a true milestone in our Honoring the Legacy campaign for the new National Western Center, and I want to share the big news with you.

At an event and press conference this morning in the Stadium Arena on the grounds of the National Western, we presented Denver Mayor Michael B. Hancock with a $15 million check to support the creation of the National Western Stock Show’s new home—and much more—for the next century. Mayor Hancock reiterated his belief that the success of this campaign is central to the overall success of the billion-dollar National Western redevelopment. He added that he too was thrilled with our early fundraising successes.

From my perspective, the response to National Western’s first-ever capital campaign has been overwhelming. In fact, thanks to people like you, we’re looking to close in on $50 million in gifts and pledges by the end of the 2019 Stock Show (which, by the way, starts in just 72 days).

Paul Andrews, the Western Stock Show Association’s CEO and a campaign vice chair, described the $15 million payment to the city as evidence not only of our “rock-solid commitment to the future of the National Western Center, but also the conviction of many generous donors that this is a vital investment in Denver and the West.” I couldn’t agree more.

We grabbed the bull by the horns this morning, if you will, harnessing the occasion to remind the more than 150 guests who gathered to celebrate with us, as well as the media and their readers and viewers across the region, of the four prominent facilities our campaign will help fund: the Stockyards & Stockyard Events Center; the Livestock Center, the Equestrian Center and the Legacy Building (the new home and focal point of the National Western Stock Show).

We still have work to do, of course. The balance of our $50 million commitment to the City and County of Denver is due March 2020. What’s more, to achieve our ambitious vision for the National Western Center, we must raise an additional $50 million on top of that for National Western’s new world headquarters, the Legacy Building. But what a great start!

Again, thank you for joining us in turning the National Western into a year-round destination that will not only provide a home to the incomparable Stock Show for the next 100 years, but also will expand and enhance this regional asset into a world-class hub for agriculture, education and innovation. This is a landmark project—a testament to a thriving West and truly a once-in-a century opportunity to reshape, energize and celebrate our Western values and heritage. — Pete Coors, National Western’s “Honoring the Legacy” campaign chairman

[Editor’s note: This item was originally published via email on Nov. 1 by the National Western Center’s “Honoring the Legacy” campaign. We have reprinted it here given reader interest in events related to the National Western Stock Show.]

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