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Tuesday, March 3,2015

Kay's Korner

Producers’ quality focus

by Steve Kay - Contributing Columnist
Cattle producers, from the ranch to the feedlot, continue to focus on producing the highest quality cattle they can. That’s because they know that producing the finest grain-fed beef in the world is the big advantage the U.S. has over every other beef producing nation.

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Friday, January 30,2015

Kay's Korner

Speaking with one voice

by Steve Kay - Contributing Columnist
Beef remains Americans’ favorite meat. But they are eating less of it each year because of a shrinking supply. Conversely, people are eating more chicken because of an expanding supply. Meanwhile, beef and the way it is produced remains under intense public scrutiny and criticism while hardly a bad word is spoken about chicken.

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Friday, January 2,2015

Kay's Korner

Demand will be top issue

by Steve Kay - Contributing Columnist
The beef industry never lacks for issues. This year will see further tortuous efforts to improve and expand the industry’s promotion and research program, known as the Beef Checkoff. It will see equally drawn-out efforts to change the country of origin labeling (COOL) law to bring the U.

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Friday, November 28,2014

Kay's Korner

When is big too big?

by Steve Kay - Contributing Columnist
Cattle feeders have done a masterful job this year of feeding cattle as long as possible, at the same time remaining fairly current in their marketings. The result has been record heavy steer and heifer carcasses and the percentage of cattle grading USDA Prime breaching 5 percent for the first time.

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Friday, October 31,2014

Kay's Korner

Food labeling insanity

by Steve Kay - Contributing Columnist
Not only do consumers have all these choices; they can read comprehensive nutrition labels to help them make sensible dietary choices. Moreover, they can expect to pay a reasonable price for most food products. I use “reasonable” in relation to food prices in other countries.

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Friday, October 3,2014

Kay's Korner

Our beef is the best

by Steve Kay - Contributing Columnist
One of the beef industry’s greatest accomplishments in the past 20 years has been to improve the eating experience for beef lovers. It was a huge shock in the 1990s when the industry discovered that one out of four steaks was not meeting consumers’ expectations.

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Friday, August 29,2014

Kay's Korner

Labor and community loss

by Steve Kay - Contributing Columnist
With this in mind, I want to pay tribute to the tens of thousands of families who are the backbone of the U.S. beef industry. Whether these families run cow/calf or stocker operations, own livestock barns or feedlots, each and every family is vital to the health and success of the entire industry.

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Friday, August 1,2014

Kay's Korner

Perfect pairing promotions

by Steve Kay - Contributing Columnist
Some combinations are obvious. Think cowboy hats and Merle Haggard, pickup trucks and goose neck trailers. So what about beef and red wine? This combo is such a natural that I’ve long wondered why the industries that make both products don’t make more of the way the two go together.

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Thursday, July 3,2014

Kay's Korner

Investing in the future

by Steve Kay - Contributing Columnist
Old-timers must be shaking their heads in disbelief at the way calves and feeder cattle are trading. Even when I began covering the industry 28 years ago, I would not have believed the price of calves would by 2014 increase more than 3.5 times. On the other hand, the price of many other goods has probably increased by that much or more.

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Friday, May 30,2014

Kay's Korner

by Steve Kay - Contributing Columnist
Americans are still buying beef despite record high prices in grocery stores and restaurants. Foreign buyers are also involved by ordering more than last year, despite the price. All this is good news, as all wealth to the beef industry comes from consumers, whether at home or abroad.

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