BEEF talk
The most recent addition to the lineup gets the nod. We all know that in
a matter of days, the most recent becomes old.
You now can do about anything you want with that small device in the
palm of your hand. You can take a small stick device and manipulate the
keypad in a way that the world knows who you are, where you are, and
what you need.
This is common among the new generation. The older generation is quickly
getting acclimated.
Therein is a great opportunity: new jobs and new expectations. In the
beef world, the beef techie soon may be listed in the classifieds under
the help wanted section.
During a quick look at the local auction barn crowd, the buyers and
spectators were fairly well equipped with good cell phone technology.
Calf weights, lot weights, average calf weights and prices were
displayed in a matter of seconds on digitized boards and other
incidental electronic equipment.
Many of these conveniences always have been there, but technology has
aided the process and speeded things up. Enter the beef techie, who
brings efficiency to the process of making technology work in
environments that are not technology friendly.
Many environments are a combination of old technology merged with new
technology. Some merges well, while other technology has trouble fitting
in. Regardless, technology is coming, and knowing how to plug things in
becomes important.
Perhaps the concept of a new television, disc player or surround-sound
system, with individual remotes and interfaces, has arrived in the beef
barn. Interestingly, the other day, the North Dakota State University (NDSU)
Dickinson Research Extension Center (DREC) team added some thoughts to
the technology world.
The DREC and many others worked on a project that was developed on
older, low frequency electronic identification technology. Restraining
cattle was required to use the technology. It took significant effort
and time to fully implement.
The latest development has new technology reading high-frequency tags
with no interference or performance issues at local livestock auctions.
The reading took .338 second per group lot, with 99 percent read rates.
Connecting the calf with the data package and opening the door to track
comingled and re-sorted lots of calves is a major leap forward.
The 10 lots of cattle that were read averaged 18.8 calves per lot. Each
tag was read 238.5 times during that .338-second time frame.
Now that is the job of the beef techie. The beef techie has to figure
out how all this works and effectively implement the technology into a
very large, mature industry. In the meantime, the industry needs to find
the value of both the calf and the accompanying data.
We also must go one step further and accept the fact that there are two
principles at work. The two principles are trace back and trace forward.
The discussion of marketing is strongly related to trace forward.
Trace forward is the process of presenting to the market around the
world a product and data package capable of providing assurances of the
authenticity of the product offered and accompanying data package.
Trace forward is a sequential step that, when combined with trace back,
creates a synergism around what was, what is, and what will be relative
to authenticated producer products involved in domestic and export
markets. The bottom line is technology does open doors, but keeping the
doors open will require the beef techie.
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