The Humane Society of the United States (HSUS) has been in the news lately for its videos. But some less-publicized activities should raise some interested eyebrows. Recently announced additions to the HSUS board of directors include a marketing vice president of HBO and a beauty product CEO with a marketing background.
At its 80th General Session, OIE adopted new welfare standards for livestock production systems. The new standards were approved by OIE’s 178 members, other than South Africa, and address welfare measurements, nutrition and housing details.
This month’s USDA cattle on feed report defied projections for a bullish result. Pre-report estimates placed the cattle on feed on May 1 at 100.5 percent of last year’s numbers, placements at 88.5 percent, and marketings at 98.5 percent. Actual reported numbers for cattle on feed and placements were below estimates, and marketings exceeded expectations.
The report also showed most issues modern food production practices face from consumers stem from a lack of knowledge rather than active negative opinions. This suggests ample room for improvement in communication between consumers and those involved with food production.
The face of human hunger sparks strong emotions. Often they are negative— sometimes despair at the state of our fellow man, other times rage strong enough to topple governments—but at the recent G8 Summit on African food security, there was only enthusiasm and passion.
If the political TV ads are any indication, it’s mudslinging time! That period of the political season where the media’s favorites square off against one another and start wooing voters. Though it’s still early, this season’s contenders are Democrat incumbent President Barak Obama and Republican challenger Mitt Romney.
The customer funds— roughly $1.6 billion—which “vaporized” in the oft-cited “chaos” of the dying days of MF Global have been found. The announcement was made Tuesday, April 24 and the investigation into the money’s whereabouts was called closed.
On May 14, IntercontinentalExchange Inc. (ICE) launches its new grain commodity futures with a 22-hour trading day. This competitive move has put agcommodities giant Chicago Mercantile Exchange Group (CME) on the defensive. The USDA and market analysts have been hardpressed to foresee the market impacts and warn of potential trade disruptions.
The Beef Checkoff Program is interested in how best to market beef to the next generation. Their recent study of “Millennials” —the generation born between 1980 and 2000 —found that this up-andcoming consumer group values new experiences but lacks key knowledge about beef.
It has not been a good few months for beef’s public relations efforts. Outcry over lean fine textured beef (LFTB) and concern over bovine spongiform encephalopathy—sensationally called “pink slime” and “mad cow disease” respectively—have had unfortunate effects on domestic beef demand.