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Friday, September 20,2013

2013 to be export year for beef

by Kerry Halladay, Associate Editor
Production estimates were upped for both this year and next on increased bull and cow slaughter throughout this year. Estimates of 25.68 billon pounds (bp) of beef were set for 2013 and 24.23 bp for 2014. These are both below the production of 2012, but up from earlier expectations this year.

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Friday, September 20,2013

New ad campaign "a world of pure imagination"

by Kerry Halladay, Associate Editor
Chipotle’s recent marketing campaign, “Scarecrow,” has as its cornerstone a three-and-a-half minute animated video featuring a dystopian world where food really is produced in a factory. A morose cover of the song “Pure Imagination” from the original “Willy Wonka” movie serves as the track for this dark vision.

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Friday, September 20,2013

WA co-op serves local ranchers, consumers

by Kerry Halladay, Associate Editor
Have you heard the word “locavore?” It’s a food movement where consumers want food raised locally. The thought is local food is fresher and comes with a reduced carbon footprint. One problem with local meat, however, is the limited availability of small, federally-inspected processing plants.

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Monday, September 16,2013

Import projections, exports improve

by Kerry Halladay, Associate Editor
Bids were slow to develop and were passed over out of hand by cattle feeders offering cattle at $3-5 above the Spartan bids. That said, analysts expected trade would develop at slightly depressed prices from the prior week of $123 live in the South Plains, and $194-195 dressed in the Corn Belt.

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Monday, September 16,2013

Endangered Species List has poor record

by Kerry Halladay, Associate Editor
‘Tis the season for scoreboards! As football season is starting out and fans are talking records, predicting scores, daring to speculate on the Super Bowl, and tracking figures for their fantasy team, there are some other records to consider. When it comes to regulations, the Endangered Species List has its fair share of fumbles and penalties.

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Friday, September 13,2013

New regulations proposed for electronic futures trading

by Kerry Halladay, Associate Editor
The Hollywood image of “the market” being a throng of traders barking “sell” and “buy” orders over the din of a congested room littered with ticker tape is just that; an image. At least for the futures market anyway.

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Friday, September 13,2013

Talking science to consumers during controversy

by Kerry Halladay, Associate Editor
“Know your audience” is Commandment Number 1 in the world of communication. But as ranchers are being continually called upon to communicate with consumers who may have never had a first-hand experience with agriculture or the animals who produce the food they eat, this and other communication strategies are more vital today than ever.

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Friday, September 13,2013

Flexibility cuts both ways in traceability discussion

by Kerry Halladay, Associate Editor
A recently released white paper found variations in states’ traceability program represent challenges to a comprehensive traceability rule. The release followed up presentations from the early August “Joint Forum on Animal Disease Traceability” conference hosted by the National Institute for Animal Agriculture.

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Monday, September 9,2013

Captive wild horses economically unsustainable

by Kerry Halladay, Associate Editor
The report—“A Critical Crossroad for BLM’s Wild Horse Program”—concludes, among other things, that the growth of the wild horse population on public lands and especially in publicly-funded holding facilities will quickly become fiscally unsustainable to manage, even more so than they are already.

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Monday, September 9,2013

Sideways trade expected 'til mid-Sept.

by Kerry Halladay, Associate Editor
It was another week of the “put it off ‘til Friday” mentality in the cash trade last week. By Thursday afternoon, barely 6,000 head had been confirmed sold on the negotiated market, for the week-to-date, these being numbers too low dayto-day to set a trend.

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