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Monday, November 17,2014

Dietary guidelines talk turns to sustainability

by Traci Eatherton, WLJ Managing Editor
Sustainability, the industry buzz-word, has now made its way into the discussions on USDA’s 2015 diet guidelines, creating a bit of an industry stir and opening up some questions on the actual purpose of the guidelines. USDA issues new dietary guidelines every five years, traditionally based on sound science, but the next release may have a twist, with USDA telling Americans to not just follow good diets, but also pay attention to how their food is grown.

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Monday, November 17,2014

Checkoff-funded beef innovation targets the Millennial market

by Kerry Halladay, Associate Editor
One industry detail you’ve likely seen bandied about since summer is the return on investment numbers for the Beef Checkoff Program. For every dollar invested in the checkoff, the program has reportedly returned about $11.20 to the beef industry. But dollars alone don’t capture the value of the research and development work being done to open new markets and build domestic beef demand.

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