Despite the fact that the industry continues to provide a safe, abundant food supply to a growing population, some big names in Hollywood have joined the animal rights social media blitz wagon, sharing their political views on topics relating to animal rights.

The heated water debate in Oregon’s Klamath Basin got a little warmer last week when Klamath County Commission and Oregon Gov. John Kitzhaber both declared a drought emergency.

“If producers with spring calving herds have thin cows now, they need to put those cows on a diet that allows them to gain weight,” Lemenager said. “That’s challenging because those cows are approaching peak lactation, but if you don’t make adjustments, fertility can suffer.

Heavy spring snowstorms have created hardships for North Dakota cattle herds and caretakers. Most ranchers have moved away from cow herds calving during the winter to avoid the cold and snow. However, this year’s latewinter weather has ranchers working day and night to keep newborn calves alive.

The 2008 farm bill was extended through Sept. 30, 2013, for most programs that were in place for the 2012 crop year. This means producers have the option to enroll in the Direct and Counter-cyclical Payment (DCP) program or the Average Crop Revenue Election (ACRE) program this spring.

South Dakota alfalfa producers have two new varieties to consider this growing season. SalinityMax Alfalfa is a salt tolerant variety developed to thrive in saline soils and PasturePlus Alfalfa is a grazing tolerant variety, developed to thrive in pasture mixes, says Justin Fruechte, Millborn Seeds forage and cover crop specialist.

The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older Millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients, and the voice of one of Hollywood’s most promising new talents.

Called VRPETERS (Vehicle Rollover Prevention Education Training Emergency Reporting System), the app is a simple download to a smart phone or tablet. The app uses the sensors and GPS capability built into these mobile devices to detect a rollover, and then send an automatic emergency email and phone message with accident location coordinates.

“The Ogallala Aquifer covers over 80 percent of Nebraska and is a huge water source for agriculture. A lot of our state’s infrastructure relies on agriculture, which makes the aquifer and conservation of it even more important,” Curtis Scheele, NRCS water management specialist, said.

Corn ethanol demand has also hit a wall. Over the past decade, diverting grains from food and feed to fuel has increased feed prices for livestock producers, Taheripour said, but the ethanol industry in the U.S. has now reached the Renewable Fuel Standard mandated level.