COMMENTS
July 11, 2005
Now that we have
had our first case of BSE, and the news has worn off with the markets
pretty much ignoring the episode, it’s time to get back to the issues we
have a chance at controlling.
National identification just got a shot in the arm, since seven months
passed between that old Texas cow being initially tested and confirmed
positive for the disease. It would be nice to know a little bit about
her herd mates and perhaps the feed mill that supplied the cake that
these cows consumed, or if this was just one of those random natural
phenomenons.
There are a lot of questions to be asked, including if there is any
further risk. Would national ID have solved the problem? Maybe yes,
perhaps not.
The way that most cattle producers would like to have this ID system
work is on a voluntary basis, I think. Or as some would say it needs to
be “market driven.”
The USDA’s ID program won’t be fully implemented until 2009. And, the
way USDA has been handling other items concerning the cattle industry,
2009 might be optimistic. USDA hasn’t been as accurate on items of
importance as many would like them to be.
Meanwhile, our friends at NCBA are about to announce their animal ID
program to the industry. Surprisingly, it’s not industry specific. The
interesting part of their ID program is that they don’t plan on taking
any ownership of it. A consortium of users will manage the program, and
it will be a not-for-profit company.
One would think that one of the animal ID companies would have taken
charge of the data technology or the company that is doing the Canadian
program might be involved. An outfit called BeringPoint, a subsidiary of
software giant Microsoft, will be the company designing the database
platform.
The nice thing about this program is that it’s not tag specific—you can
cross-reference with brands or other visual tags. However, I don’t think
a waddle will work. The program is intended to track the cattle. And,
from what I understand, you can use a premise ID or not. Only when the
cattle are commingled will there need to be a universal ID used.
Now I suppose you have to ask yourself if this NCBA program will be good
for producers. The politics of this program was a great concern, which
is why it will be run by a consortium of users. The incentive behind
this program is to quickly send market signals to producers that animal
ID will pay.
NCBA expects that their cattle feeder members will support the program.
Roughly 80 percent of the fed cattle in the U.S. are fed by NCBA
members.
It is expected that the program will provide source verified cattle to
packers who do business with McDonald’s and Walmart and a host of other
meat sellers. It is hoped that will be enough to send market signals to
the rest of the industry. NCBA is hopeful that the program provides
enough incentive to get all producers interested in a national ID
program.
This program is voluntary, however, it would seem that a mandatory plan
would be more effective to have 48-hour traceback of livestock. But, if
USDA runs it, it could be a big bust.
One other benefit of the NCBA program is cost. At its onset the USDA
program was estimated to cost $500 million to get started over a period
of time. NCBA anticipates the startup costs of its database to be just
$2-3 million. The plan will start this October with some beta testing.
Jay Truitt, NCBA’s vice president of public policy, has been working on
the program for two years prior to taking over his position as head
lobbyist and said the costs will come in developing the infrastructure
for the program but that it can go at its own speed. No one is going to
stick Radio Frequency ID readers in auction markets at the onset.
Truitt said there are three objectives for the plan—traceback and source
verification, meeting international market demands; and recording animal
movement around the world.
When developing the program, NCBA had input from all the various species
groups and several auction markets, but not the Livestock Marketing
Association.
To some, anything with NCBA attached to it is suspect. But the idea that
this plan will be run by a host of industry participants makes it easier
to digest, and the fact that the industry is not going to wait around
for USDA to get its program going says a lot about the goal of the
program.
Allen Bright, chairman of NCBA’s animal ID committee, said that this
plan is for all producers not just NCBA members and that its goal is to
move the industry forward.
The best thing of all is that it is flexible and entirely optional. —
PETE CROW
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